Portfolio
Every company's product is unique, and so is its voice.
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Great technology deserves great communication, and that's what I deliver. Working with other stakeholders, we craft creative and compelling content that represents what the brand is all about. Check out some of my past work, and get inspired for the work we'll do together!
White Papers
Copywriting & Layout
I strive to convey for the target audiences the important technical details of each product, service or concept, while keeping them approachable and compelling. Customer and market benefits should sing to the reader.
Brochures
Copywriting & Layout
Corporate brochures are the perfect place to express a company's full identity--logo, tagline, colors, fonts, photography, tone, naming schemes--introducing all your target audiences to what you're all about. Product & Service brochures are more targeted, both in scope and audience.
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Anterix CatalyX (Dual SIM) - Anterix
Demo Solutions - Anterix
Anterix Active Ecosystem - Anterix
Corporate 1-page Overview - SES Networks
Non-Profit Overview - Save a Yorkie Rescue
Data Sheets
Copywriting & Layout
Data sheets are a great opportunity to go into detail on a product or service offering while targeting is specific audience set. Diagrams showing the architecture are a great visual companion to help describe how the product works.
Federal Government - Equinix
Federal Government 1-Pager - Equinix
Education - Equinix
State & Local Government - Equinix
Regulator Issue Brief - Anterix
Aero Solutions - SES Satellite
Defense & Security Solutions - SES Satellite
Energy Solutions - SES Satellite
Humanitarian Aid & Disaster Relief - SES Satellite
Mining - SES Satellite
Energy - O3b Networks
Maritime - O3b Networks
Mobile Network Operators - O3b Networks
Copywriting
Email marketing requires a specific copywriting skill set. Monthly newsletters tease product announcements blog posts, etc. while an individual list email should drive customers and prospects to a specific action.
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Anterix Active Ecosystem - Anterix
Customer Launch Letter - SES Networks
Internal Launch Letter - SES Networks
NYSE Event Invite - Sybase 365
Email Newsletter - Mobile 365
Year in Review - divShare
User Invitation to View - divShare
Redesign Update - divShare
Special Offer - divShare
Upgrade Offer - divShare
Web Content
Copywriting, SEO and Design
SEO must be second nature, flowing naturally as copy is being written about a company, product, event or initiative. Web copy must be concise and compelling so the reader can quickly find what they’re looking for... and what we'd also them to see!
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SLED Microsite - Equinix
Web Copy - Alcan Systems
Services Overview - SES Satellite
Network Services - SES Satellite
Government Services - SES Satellite
PTC Landing Page - SES Satellite
Web site Copy - Clarity Cloud
Consumer Cloud Vision - Kadoo
Backstage in Action - Kadoo
Plan Selection - Kadoo
Press Releases
Copywriting
Press relations is a specialized skill. Know the outlets and journalists covering your market and caring about your innovations, and then craft your story beyond just a headline... there needs to be a "so what" for a story worth following!
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Satellite Launch Press Kit - O3b Networks
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MEF Certification - SES Network
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African Market Success - O3b Networks
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Commercial Anniversary - O3b Networks
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Project Loon in Peru - O3b Networks
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Royal Caribbean Launch - O3b Networks
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Traffic Milestones - Sybase 365
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Joint AOL Superbowl Voting - Mobile 365
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Fortune 25 Hot Companies - Mobile 365
Proposals
Copywriting
Proposals—good proposals—win business! They are an amalgamation of content from various stakeholders merged together into a single compelling story, within the structural requirements provided by the RFP provider.
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Due to the sensitive nature of content in proposals, please contact me if you'd like to discuss previous proposal projects I've worked on.
Articles
Copywriting
Articles are often written on behalf of an executive as part of a unified marketing initiative. Getting articles published--whether about new company initiatives or for an insightful take on market trends--are a fantastic way to establish strong thought leadership!
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Energy Central Special Edition - Anterix
Moving Beyond Satellite Sovereignty, While Retaining Satellite Autonomy - SES Networks
Connectivity at Sea that Makes Your Home Connection Jealous - O3b Networks
Medium Earth Orbit Satellites Greatly Improve Offshore Connectivity - O3b Networks
Fiber Speed, Satellite Reach Comes to the Battlefield’s Edge - O3b Networks
All Together - The Re-emergence of Convergence - Sybase 365
MMS Delivery Platform Product Spotlight - Mobile 365
Thinking Globally, Acting Locally - Mobile 365
Executive Bios
Copywriting
Biographies of the executive team need to be in line with the overall tone of the corporate brand, highlighting the strength of each exec and accentuating the company's leadership position.
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Executive Bios - SES Networks
Executive Bios - Mobile 365
Executive Bios - Mobile 365 (revised)
Executive Bios - InphoMatch
Board of Directors Bios - InphoMatch
Logos
Design
A company's logo is the anchor for its brand and should convey much at a glance. A good logo will allow a robust brand identity to be built around it, including color schemes, tone, photography, and more.
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Logo - xxx
User Interface (UI) Design
Design
For both interactive Web sites and applications, I want to design Graphical User Interfaces (GUIs) with the highest level of user experience (UX) in mind.
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Interoperability GUI - Mobile 365
Application Reporting GUI - Mobile 365
Application GUI - Mobile 365
Home Page Design - divShare
Subpage Design 1 - divShare
Subpage Design 2 - divShare
GUI Design - Fotari
Mobile GUI Login - Kadoo
Mobile GUI Sharing- Kadoo
Mobile GUI Profile- Kadoo
Home Page Design - Lisa Ariotti
Subpage Design 1 - Lisa Ariotti
Subpage Design 2 - Lisa Ariotti
Subpage Design 3 - Lisa Ariotti
Subpage Design 4 - Lisa Ariotti
Miscellaneous
Design
You're still here??? If you've lasted this long and aren't bored still, feel free to check out this small collection of projects I’ve done just for fun!
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