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Resume

Core Competencies

Content Creation

Go-to-Market Planning & Launch Campaigns

Communications Asset Planning

Digital Analytics

Sales Enablement

Market Segmentation

SEO/SEM Optimization

Competitive Analysis

Persona Creation

Marketing Automation

Experience

2022 - Present

ACTING DIRECTOR OF PUBLIC SECTOR MARKETING

EQUINIX

Ashburn, VA

  • Implement marketing campaigns and automation strategies for digital infrastructure solutions using Salesforce, Marketo and other systems to maximize impact of Field Marketing programs for Public Sector and Network Service Provider (NSP) markets

  • Manage all components of integrated campaigns including blog posts, emails, microsites, videos, articles, events, webinars, data center tours, organic & paid social media. Produce reporting and data visualizations for post-campaign performance analysis

  • Orchestrate partner marketing, accelerating sales funnel growth and leveraging collaborations for amplified impact

  • Utilize market intel for informed asset allocation & budgeting decisions while targeting strategies with precision

  • Management of budget to optimize ROI, prioritizing digital marketing while also selecting impactful in-person events

2008 - 2014
& 2018 - Present

INDEPENDENT MARKETING CONSULTANT

  • Copywriting for white papers, websites, newsletters, and press releases

  • Strategic planning for Telecommunications (Mobile & Satellite) industry clients, providing expertise to aid in market analysis and opportunity targeting

  • Branding design, from logos to a full array of marketing collateral and implementation of a brand framework

  • Refining & improvement of customer interactions through SFDC, Marketo, Hubspot and automation systems

  • Website development & design, with a focus on messaging and User Experience (UX)

2020 - 2022

PRODUCT MARKETING CONSULTANT

Anterix

Tysons Corner, VA

  • Developed brochures, Web content and other collateral for multiple products launches, supporting their Go-to-Market

  • Tracked market and news activities of competitors, producing competitive intelligence spreadsheets, debrief presentations, and a competitive reference guide for the Sales team

  • Produced internal Sales enablement tools, including Battlecards, FAQs and Fact sheets, and conducted Sales training sessions

  • Managed and produced successful proposals for key customers, coordinating input from cross-departmental stakeholders, managing the executive and legal review process, and fully owning the overall authoring and editing processes

  • Created the corporate Writing Style Guide to ensure consistency across communications materials being produced

2014 - 2018

MARKETING DIRECTOR

SES SATELLITE

Washington, D.C.

  • Created communications asset structure, coordinating Marketing Communications vehicles to suit the various needs of diverse market segments and geographic regions

  • Directed global press and media relations, including management of PR agencies, press release creation and distribution, contributed article creation and distribution, and strategy for achieving results in targeted media outlets

  • Managed development of technical communications assets including white papers, data sheets, web copy and training videos

  • Developed corporate and product-specific PowerPoint decks and other communications

  • Coordinated all marketing activities for the Government Solutions team, creating tailored marketing materials, planning and participated in customer and distribution partner meetings, and managing hardware demonstrations

2008 - 2013

MARKETING CONSULTANT

Verizon Wireless

Washington, D.C.

  • Responsible for multiple application categories in the “Verizon Apps” store (including Education, Finance, Health & Fitness, News, and Mobile Reading) managing relationships with developers of top apps and promoting to Verizon subscribers

  • Daily interaction with developers to ensure proper placement of applications in the “Verizon Apps” application store, and administration of Verizon’s backend system for third-party applications

  • Selected applications to feature and promote in the Verizon Apps storefront weekly, as well as for the “Verizon” tab in Google Play on all Android devices

  • Acquired marketing assets from developers’ applications for Verizon Wireless marketing and advertising initiatives

  • Assisted developers with technical and process issues to ensure efficient and timely completion of application launches

  • Managed third-party developers launching Location-based Services (LBS) applications on BREW and RIM devices. Was acknowledged as the Subject Matter Expert (SME) within Verizon Wireless on LBS

2008 - 2008

PRODUCT MARKETING CONSULTANT

Apptix

Herndon, VA

  • Developed content for white papers, webinars, podcasts, and blogs to increase customer touch points

  • Designed and produced complete collateral hierarchy including corporate overviews, service sheets, tech specs, data sheets, vertical market sheets, and customer case studies

  • Created customer outreach mechanisms such as a monthly email newsletter, product and upgrade announcements, and customer appreciation communications

  • Managed market intelligence gathering and competitive analysis initiatives, utilizing the findings to bolster results of lead generation activities

2004 - 2008

MARKETING MANAGER

Sybase 365 (Now SAP)

Chantilly, VA

  • Core member of Marketing team creating three distinct brands over the course of the company’s life: InphoMatch (also IMi sub-brand), Mobile 365, and Sybase 365. The CEO of Sybase conveyed that Mobile 365’s brand equity was a significant motivator for Sybase’s purchase of the company for $417 million.​

  • Managed all interactive Marketing systems company-wide, including Web sites, intranet, Salesforce.com, blogs, training videos, product demos, and email invitations & newsletters

  • Created and fully managed company intranet site, merged intranet systems upon early company mergers, and upon acquisition by Sybase became MS SharePoint administrator migrating all data and users to the new corporate system

  • Designed product GUIs for customer-facing products and Web-based tools

  • Managed the international events program for conferences and other events in the Americas, Asia, and Europe coordinating communications efforts, Sales activities, and logistical details to maximize the effectiveness of company’s event presence.

  • Created and maintained corporate brand guidelines, and was directly responsible for enforcing our brand worldwide Interacted and collaborated with “C-level” leadership, other department heads, external agencies, strategic partners, media/industry groups, and others to convey appropriate business, industry, and market messages

2003 - 2004

WEB MARKETING MANAGER

The Washington Post Company

Fairfax, VA

  • Directly managed team of internal Web developers, designers, interns, and temps, as well as external contractors and agencies

  • Redesigned Web sites and implemented upgraded search capabilities, 360° virtual tours, interactive flash demos, and contextual sponsorship advertising—yielding new revenue streams

  • Completely overhauled the brands for Apartment Showcase and Resource Guide publications and corresponding collateral, updating materials including public-facing Web sites, collateral, and sales presentations

  • Performed a comprehensive competitive analysis, and used the resulting data to develop sales toolkits for use in the field resulting in 23% increase in customer retention

2001 - 2003

DIRECTOR OF MARKETING COMMUNICATIONS

OptiView Technologies

Dulles, VA

  • Directly recruited by both the CEO and COO to become core member of Marketing team

  • Completely redesigned company brand and developed sub-brands for four separate products to directly communicate with their respective target markets

  • Designed, developed, and maintained corporate Web sites, marketing collateral, direct sales campaigns, and other communications materials

  • Worked in partnership with development team to create usable configuration and management GUIs for each product line

  • Successfully created, implemented, and managed several key low-cost, high-impact marketing initiatives, including affiliate and SEO/SEM programs

  • Supported Americas, EMEA and APAC sales teams by creating international language versions of Web site & marketing collateral, as well as modifications for conference booth and banners

1996 - 2001

MARKETING MANAGER

Roku Technologies

Chantilly, VA

  • Developed overall corporate Web strategy including branding, messaging, traffic generation, and affiliate programs

  • Designed and created marketing collateral—including brochures, case studies, and data sheets—from concept to print

  • Managed rebranding of the company, including internal design work and management of third-party creative agencies

  • Assisted with management of tradeshows, managing sales team meeting schedules and coordinating all logistics

  • Responsible for programming, copywriting, and creating all artwork for company Web sites, including corporate site, employee intranet, partner extranet, beta tester site, and customer support site

  • Developed and designed product GUIs for Web, Java and wireless handhelds platforms, working closely with development and product management teams

  • Hired as number 6 employee, and received three promotions

Professional Skillset

Entrepreneurial Mindset

Go-to-Market Planning

Teamwork & Collaboration

Digital Analytics

Entrepreneurial Mindset

Go-to-Market Planning

Teamwork & Collaboration

Digital Analytics

Software and Tools

English (native)

Spanish (basic)

German (basic)

Education

1991 - 1994

NORTHERN VIRGINIA COMMUNITY COLLEGE

Liberal Arts, AA

Annandale, VA

While attending Northern Virginia Community College I attended classes at the Annandale, Manassas and Sterling campuses. Coursework included Creative Writing, English Literature, Communications, Calculus, Physics, German, Art History and more.

Professional Skillset

Entrepreneurial Mindset

Go-to-Market Planning

Teamwork & Collaboration

Digital Analytics

Entrepreneurial Mindset

Go-to-Market Planning

Teamwork & Collaboration

Digital Analytics

Languages

English (native)

Spanish (basic)

German (basic)

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